Yardbarker's primary product was the Yardbarker Network. Ītlanta Falcons FB Ovie Mughelli leveraged the Yardbarker community for his nickname via a contest in 2008. Īnother notable example would be in January 2008, Philadelphia Eagles quarterback Donovan McNabb used his blog on Yardbarker to lay out his vision for the coming season after the Eagles poor showing in the 2007 NFL season. The next day Anthony issued his first apology for the arrest through his Yardbarker blog expressing remorse to his teammates and his fans for his behavior. NBA star Carmelo Anthony was arrested and charged with DUI on Interstate 25. One of the more controversial such listings occurred on April 15, 2008. The company had internet exclusivity agreements with many athletes and was used by those athletes to engage in public discourse on a number of issues via blogs run by Yardbarker. The company and their site have been cited as primary source of material on players in many sports-related stories in their history by sources such as ESPN. Yardbarker has existed on the web since August 2006 and had over 70 professional athletes blogging on the site daily. The company provided a platform for bloggers and sports fans to gain additional exposure for their sites by joining the Yardbarker Network which provided targeted advertising and increased promotion. The company was funded by several venture capitalists from in and around the San Francisco Bay Area including former NFL player for the San Francisco 49ers and Los Angeles Raiders, Ronnie Lott. Additionally Yardbarker provided access to more traditional sports information similar to ESPN or Yahoo such as real time sports scores, standings, and news. used a system similar to Digg, however was more sports-oriented than Digg. Yardbarker was founded in March 2006 by Jack and Jeff Kloster, Pete Vlastelica and Mark Johns as a site that enabled sports fans to write and discuss sports with other fans, bloggers, and professional athletes. In addition, Yardbarker curates and distributes The Morning Bark and Quiz of the Day newsletters. Founded in 2006, the property distributes content on, social media platforms and via third party syndication partners. Yardbarker is a digital media property focused on the publishing of sports and entertainment news and information.
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